Snowflake for BigQuery users - part 2

In part 2/3 on Snowflake for BigQuery users, we consider data sharing and multi-cloud capabilities

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In this series, I’m focussing on the key differences between Snowflake and BigQuery that have an impact on the data pipeline, table design, performance and costs so it is by no means a detailed product comparison or benchmark.

  1. Part 1: virtual warehouses, data storage and data loading/unloading
  2. Part 2: data sharing and multi-cloud capabilities
  3. Part 3: unstructured data, data masking & data security features and SQL support

Account hierarchy

The way data is organised is very similar. 
In a Snowflake environment, you create one or more Snowflake accounts. A Snowflake account is located in 1 of the major cloud providers (AWS/Azure/GCP) in a certain region. 
A Snowflake account is a container for one or more databases with one or more schemas that contain tables, views, … This is very similar to OLTP databases. A Snowflake organization sits above all the Snowflake accounts. 


BigQuery on GCP is a fully managed service that integrated seamlessly in the GCP resource hierarchy in your GCP account. 
As soon as the Google BigQuery API has been enabled for your project and you have been granted BigQuery roles and permissions in Cloud IAM, you can create one or more BigQuery datasets. A dataset is located in a multi-region, for example, the EU, or a more specific region. BigQuery hasn’t got the concept of schemas.

The possibility to have multiple datasets in different regions in a project in BigQuery can be an advantage but in reality, it can be a bit tricky because you need to run the BigQuery jobs, aka queries, from the same region. Furthermore, in the EU it’s very likely a policy will be in place that data can only be located in the EU multi-region or EU regions. 

Data federation & multi-cloud data sharing capabilities

BigQuery can access data in Google Storage buckets, MySQL and Postgres data if these databases are running in CloudSQL and BigTable, a Google-managed Hbase compatible wide-column store. Being able to read from CloudSQL and BigTable is a powerful feature because it’s possible to write a large part of the data pipeline in SQL. 

Google Cloud IAM and BigQuery are global services so it’s possible to grant access, full access or read-only, to datasets or specific tables/views to Cloud Identities outside of your organization. This can be prevented by configuring a policy. It is recommended to use authorized views to limit access to the underlying tables. 
The data storage costs are billed to the project the datasets belong to. The query costs will be billed to the project that queries the data.

Since mid-2020 Google Omni is in preview, this brings a managed version of the BigQuery query engine to Azure and AWS so the data doesn’t need to move to GCP. Public pricing and detailed features are not yet available. 
Recently Google announced several upcoming new services, such as Dataplex and Analytics Hub, with additional data sharing and data monitoring capabilities.

Snowflake’s platform has been natively designed with multi-cloud and data sharing in mind and this clearly shows as soon as you go into the details. 

Data needs to be pushed to Snowflake using internal or external stages
A stage is Snowflake terminology for a distributed storage bucket. The difference with BigQuery is that a Snowflake account can load/unload data, and create external tables, on external stages located in Azure/AWS or GCP. The access to external stages is handled by the IAM of the cloud provider so fine-grained control and customer-managed encryption are available. 
This functionality enables plenty of useful scenarios because large companies tend to use multiple cloud platforms so being able to access data from other internal departments or external parties in other clouds with less error-prone data movements is a game-changer. 


Secure data sharing is another core functionality of Snowflake. 
An account admin, or anybody with the right permissions, can act as a data provider and share tables, secured views and secured functions. 
Then it’s up to the data consumer to configure the share so the data appears as a read-only database. This can be done as a secure direct share, via a configurable data exchange portal or the public Snowflake data marketplace if you want to buy or monetize data. Data sharing leverage the cloud metadata layer to grants accesses to the data in storage so no data is copied
In case the data needs to be shared cross-region or cross-cloud provider it’s only a matter of configuring automatic data replication
The data storage costs are covered by the data providers, data consumption, warehouse credits, are billed to the data consumer. Reader accounts can be created to provide access to other parties that don’t have a Snowflake account. 


The secure data sharing capabilities of the Snowflake The Data Cloud enables plenty of internal and external use-cases. 
In true “data mesh” fashion domains can offer fully documented, up to date and governed data products to other internal and external domains or stakeholders. 


Data Cloning

In BigQuery it’s possible to use CREATE TABLE AS SELECT … to quickly copy data into a new table. 
In Snowflake’s platform, this is possible but often a better alternative is “zero-copy cloning”. Instead of duplicating the data, the Snowflake metadata will point to the existing micro-partitions. 
Further updates to the cloned data will generate new micro-partitions. 
In the end, cloning is faster and less costly because less data is stored and needs to be manipulated.

This is powerful functionality in case you need to create development environments or quickly troubleshoot or fix data without any impact on the base tables. Depending on what you clone, the database/schema or table, grants are by default not copied so it’s also easy to mask the data in development environments by specifying the most appropriate masking policy. 


From a data sharing point of view, Snowflake is a proven Data Cloud available on 3 major cloud providers with automatic global scale secure data sharing. 
Google BigQuery, and other competitors, are closing the gaps by introducing multi-cloud capabilities and data transfer services to keep distributed storage and tables in sync between regions and clouds. It is less automatic than the data sharing and cloning capabilities in Snowflake’s platform. 

The growth of the Snowflake and BigQuery data marketplace and the number of data shares mentioned in the latest Snowflake summit indicate that certain industries are ready to embrace this. Image a world without fragile data pipelines that do barely more than copying stale data between distributed storage accounts or even worse…SFTP servers :- )
This will free up resources in data teams to focus on helping the business to generate more business value instead of spending a large chunk of the budget on only moving data around. Easier ways to offer data monetization at scale will be a new opportunity for industries.

In the next and last blog post of this series, we are going to look into how BigQuery and Snowflake handle semi-structured data, data security and SQL.

Get in touch if you have any questions or suggestions! At, as a Snowflake partner, we can help your team with designing a cost-efficient, secure and flexible data pipeline.

Koen Verschaeren

Koen Verschaeren

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